AVENOR Business

The decision-making
platform for fashion brands.

An early warning system that turns historical data and market signals into actionable forecasts — from the creative phase through to sales and replenishment. Before the problem becomes unsold inventory.

The problem

Fashion brands make critical
decisions late. And find out even later.

Collections are planned by instinct, production bottlenecks go unnoticed, buyers disappear after the trade show. The data exists — but it arrives too late to change anything.

30–40%
of the average collection ends up unsold at the end of the season.
6–8 wks
average delay between a production issue and its detection.
4/5
brands still manage orders, samples and buyers on separate files.
The platform

Not an ERP.
An early warning system for your brand.

AVENOR Business is the platform that helps fashion brands make more accurate decisions — on collection, production and sales — before problems turn into unsold stock or lost revenue.

Every data point that enters the platform becomes a signal. Every signal becomes an action. Every action reduces risk.

Forecast

Demand forecasting by category, item, channel and time window — with conservative/base/aggressive scenarios.

Plan

From the creative board to the bill of materials, with predictive appeal scoring for every garment.

Sell

Digital showroom, buyer pipeline, trade show management and integrated commercial CRM.

Optimise

Inventory, cash cycle and quality: all connected, all in real time.

The 7 dashboards

A complete view:
from collection to cash.

Talk to our team
01

Demand Forecasting

Predict trends before they become unsold inventory. Forecast by category, item and variant (size/colour), with accuracy percentage and multiple scenarios.

02

Collection Planning

Design with AI and instantly see whether a garment will sell. Potential buyer list per piece, 1-click transition from concept to technical sheet, sharing with the style team.

03

Production Planning

Pipeline by phase, blocked items by reason, projected margin vs actual cost. Alerts for trade show risk, capacity peaks and variants absorbing volume without traction.

04

B2B Sales & Trade Shows

Social feed-style digital showroom for buyers. Native CRM, order pipeline, trade show calendar with targets and actuals. Integrated payments.

05

Inventory Planning

Size/colour matrix by channel, dead stock, inventory turnover. Replenishment suggestions, gradual clearance and SKU complexity reduction.

06

Cash Cycle

Cash conversion cycle by season, week-by-week liquidity calendar, simulator: “what happens if you pay suppliers in 60 days instead of 30”.

07

Quality & Returns

Defects by supplier, batch and type (Pareto analysis). Return rate by item and size. Corrective actions linked directly to batch and supplier.

The unique circuit

Real end-consumer data,
directly informing your business decisions.

Avenor's B2C platform collects real data from consumers who declare their measurements, build their wardrobe and receive AI-curated outfits in natural language. This data feeds directly into AVENOR Business.

This circuit is a unique competitive advantage: brands using AVENOR Business access insights that no pure-B2B competitor can offer.

What enters AVENOR Business from the B2C circuit

  • +Real end-user preferences (not just what buyers declare)
  • +Bottom-up demand trends: what consumers are looking for before it reaches the trade show
  • +Brand-consumer compatibility by segment and positioning niche
  • +Most-requested size data to optimise the production mix
Consumer declares preferencesB2C platform collects dataAVENOR Business surfaces insightsBrand makes better decisions
Market & opportunity

A $2.3 trillion market.
Still without a dominant B2B analytics player.

$2.3T
Global fashion e-commerce projected by 2034, growing at 10% CAGR from $897B in 2024.

We sit at the convergence of predictive analytics, B2B commercial management and real consumer data — the highest-growth segment in fashion tech.

AI Fashion Analytics market size (2025)$3.1B
AI fashion market CAGR (2025–2030)40%
Brands still managing sales on non-integrated systems74%
Global fashion e-commerce CAGR to 203410%
Competitive landscape

We studied the market.
Here's what we found.

The fashion B2B analytics space is fragmented. Existing players cover at most one or two areas — digital showroom, ERP, or market data — but none integrates predictive forecasting, commercial management, inventory planning and cash cycle in a single platform fed by real B2C data.

AVENOR
Forecasting & Early Warning
AI Collection Planning
B2B Sales & Buyer CRM
Inventory & Cash Planning
B2C → B2B Data Circuit
JOOR
Forecasting & Early Warning
AI Collection Planning
B2B Sales & Buyer CRM
Inventory & Cash Planning
B2C → B2B Data Circuit
NuOrder
Forecasting & Early Warning
AI Collection Planning
B2B Sales & Buyer CRM
Inventory & Cash Planning
B2C → B2B Data Circuit
Traditional ERP
Forecasting & Early Warning
AI Collection Planning
B2B Sales & Buyer CRM
Inventory & Cash Planning
B2C → B2B Data Circuit

JOOR

B2B digital showroom with strong UX for orders and catalogues. Excellent on sales, absent on forecasting, production and cash flow.

NuOrder

Wholesale platform for order management. Good buyer integration, no predictive capability or advanced analytics.

Traditional ERP

Systems like SAP, Navision or vertical fashion solutions. Solid operational management, zero predictive intelligence, high implementation costs and timelines.

The team

Fashion expertise.
Technology precision.

Fiammetta Viceconte
Founder & CEO
Shaped by private equity and the inner workings of top luxury maisons, then forged in a startup studio. Building the AI infrastructure the fashion industry is missing.
Emanuele Martino Podo
CTO
From banking infrastructure to enterprise platforms. He builds the operational backbone that turns complex technology into reliable, scalable products.
Federico Targa
Sr. Full Stack Developer
Software developer specialising in AI-driven platform development and scalable consumer technology systems.
Giuseppe Antonio Podo
Product Engineer
Trained at the intersection of computer science and music. He brings a rare sensibility for rhythm, structure and user experience to every product decision.

Where fashion meets intelligence

Let's build this together

Ready to give your brand
an early warning system?

We are at an early and decisive stage. The ideal moment for a strategic partnership that positions your brand at the forefront of fashion analytics.

Tell us about your brand
© 2026 AVENOR · a brand by Elevenhats S.r.l. · P.IVA 14223650962 · avenor.fashion
AVENOR Business | The decision-making platform for fashion brands